2024-2025 Season
Sponsorship Opportunities
Belonging comes from being yourself and being seen.
Over the years, StoryBook Theatre has become more than a place to see a musical or play. It’s a place where we all work together to create worlds where inclusion and imagination thrive. It is a community where everyone—those in the spotlight, those behind the scenes, our volunteers, and those in our audience—finds a place where they belong.
Join SBT on our mission to ensure that everyone has the opportunity to find where they belong!
Season 48 includes five mainstage productions and a series of fundraiser concerts that delve into our shared human experiences and our desires to connect and be a part of something special. Join us, as we take audiences on journeys about unique individuals who seek to overcome feelings of isolation, to meet the people who will help them find their place in the world. We can all relate, as they remind us that everyone deserves to feel like they belong somewhere.
ABOUT STORYBOOK
StoryBook Theatre has been fostering over one million people's love and passion for theatre arts for nearly half a century. We are Canada's largest volunteer-driven Theatre for Young Audiences, performing from our home in the Beddington Theatre Arts Centre.
We bring stories to life that encourage children and their families to dream about who they are and may become, explore ideas from different perspectives, think using inductive reasoning, and make stronger connections to others. Each season we bring together some of the industry's brightest emerging talents both on and off the stage to create accessible theatre for the whole family.
MISSION
StoryBook celebrates the power of theatre to inspire children and their families to dream, explore, think and connect through high-caliber accessible theatre school programming and productions.
VISION
StoryBook Theatre seeks to provide a vital performing arts organization known for its commitment to accessible and diverse family theatre programming.
2024-2025
Donor Benefit Breakdown
We are seeking extraordinary sponsors to help elevate this season and create more opportunities for youth and families in Calgary to enrich their lives through experiencing live theatre, whether as audiences, performers, or students.
Research has found a correlation between attending or taking part in a theatre performance with increased mental wellbeing; as a sponsor your funds will help offset the cost of producing our shows enabling us to provide meaningful employment opportunities, more theatre school bursaries, and more subsidized tickets for low-income families and individuals.
We believe that theatre should be accessible to everyone and are incredibly proud of our ongoing commitment to inclusion - your support of this season will ensure that more individuals are able to join our StoryBook family and benefit from the magic of live theatre.
There are several investment levels ranging from $1,000 up to $25,000, and a show for everyone in SBT's 48th Season! Reach out today to talk with us about the right fit for you, and how you can help make Calgary a more inclusive place to live, work, and play.
SPONSORSHIP LEVELS
SEASON SPONSOR | $25,000
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First right of refusal for renewal of all future StoryBook seasons
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"SEASON 48 Presented By..." designation on all online and printed season materials
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Website presence on storybooktheatre.org, including video message and/or guest post
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Mentioned in all potential media spots
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Press release created in honour of sponsorship, with an opportunity to provide a quote
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Named mention on all appropriate press releases
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Invited to all opening and closing nights and special events with an opportunity to address the audience and meet the cast
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Opportunity to create a video advertisement to play at all shows on our main lobby television
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Full-sized banner advertisement on each show’s online program
HOLIDAY OR SHOW FINALE SPONSOR | $10,000
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"BEAUTY & THE BEAST /ONCE ON THIS ISLAND Presented By...” designation on all online and printed show materials
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Mentioned on all potential show media spots
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Invited to show opening and closing night with an opportunity to address the audience and meet the cast
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Opportunity to create a video advertisement to play at the shows on our main lobby television
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Full-sized banner advertisement on each show’s online program;
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Social media and website presence for the show
MID-SEASON SHOW SPONSOR | $5,000
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“Presented By...” designation on all online and printed materials for chosen show
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Mentioned in all potential show media
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Invited to show opening and closing night with an opportunity to address the audience and meet the cast
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Opportunity to create a video advertisement to play at shows
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Full-sized banner advertisement on each show’s online program
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Social media and website presence for the show
SPECIAL EVENT SPONSOR | $2,500
OPENING NIGHT SPONSOR | $1,500
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Listed as a sponsor in all show programs
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2 Tickets to Opening Night of the show being sponsored
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Advertising in lobby and from stage on Opening Night
ARTIST SPONSOR | $1,000
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Listed as a sponsor in all show programs Invitation to join sponsored Artis in rehearsal
(sponsored artists include your choice of the DIRECTOR, CHOREOGRAPHER, MUSICAL DIRECTOR or ANY of our DESIGN TEAM MEMBERS)
ONLY 1 OPPORTUNITY!
2 OPPORTUNITIIES!
3 OPPORTUNITIIES!
5+ OPPORTUNITIIES!
2 OPPORTUNITIIES!
DIARY OF A WIMPY KID is proudly presented
by THE SMITH & FREDRIKSEN FAMILIES!
StoryBook Theatre (SBT) is more than a venue—it’s a vibrant community where families across generations come together to enjoy the magic of live theatre. The Smith and Frederiksen Families deeply feel this sense of community. As shared by Melissa, the spokesperson for the families, their long-standing connection to SBT spans over 40 years, when Melissa’s parents, Jewel and Greg, started taking her to productions at SBT’s original stage at The Pumphouse Theatre. Their family’s story is a testament to the enduring power of live theatre, where generations come together to experience both StoryBook’s engaging performances and life-changing opportunities.
STB was the first live theatre experience for Melissa, and sparked a life-long interest in the performing arts. As soon as her child Alex was old enough, Melissa began taking them first to StoryBook’s enchanting Cookie Cabaret shows, then to full-scale productions, sharing those early moments of wonder. For many years since, the family has been season ticket holders, ensuring they never miss out on the heartwarming stories and thrilling performances SBT brings to life. As Alex got older, they began participating in SBT’s theatre school programming and also performed in SBT’s SSIP productions of PIPPIN and HEATHERS. For Alex, StoryBook has provided an inclusive, welcoming space, where friendships and a sense of belonging were found. SBT became a second home, one of inclusion and inspiration.
As SBT has played an important part in three generations of their families’ lives. The Smith and Frederiksen families have made it a priority to support SBT over the years, both through donations and by volunteering. Melissa’s time on the board of directors not only allowed her to give back to StoryBook but also connected her to the incredible community that makes SBT so unique. It was more than just volunteering; it was joining a family that, like the characters on stage, is full of creativity, dedication, and a shared love for storytelling.
SBT’s Season 48 theme, “Season to Belong,” resonated deeply with the Smith and Frederiksen families, as they believe SBT not only provides important access to theater for families in the Calgary community, but also creates a safe and inclusive community of belonging for all of its members. As a result, they made the decision to increase their support of SBT by becoming show sponsors for Diary of a Wimpy Kid, as they believe its themes of navigating social challenges and finding your place in the world are increasingly relevant and important, as young adults work to navigate an increasingly complicated world. It was a story that resonated with their kids, parents, and grandparents alike.
StoryBook Theatre would like to thank the Smith and Frederiksen families for their generous support, which will help create a future where more families can find a home, where everyone BELONGS.
Why YOU Should Consider Sponsorship
Sponsoring a production at StoryBook Theatre is more than just supporting the arts—it’s about fostering a community where people of all ages can find a sense of belonging. For families like the Smiths and Frederiksens, SBT has been a space where meaningful connections are made, and where kids, teens, and adults can see themselves reflected in the stories on stage. Your sponsorship is not just a financial contribution but a personal investment in the future of everyone involved in our organization.
If you’re looking for a way to give back and make a difference, please consider joining StoryBook’s family of sponsors. Your support can help create meaningful spaces where every generation can find their voice, their community, and their home—just like the Smith and Frederiksen families have. Sponsoring is not just an investment in the arts but a vital contribution to creating a safe, supportive environment where everyone who steps through SBT’s doors can find their place to BELONG.
COMMUNITY & LEADERSHIP
StoryBook Theatre has enormous reach in the community with:
1880
Season subscribers in 2023/24
22,000
Individual tickets sold in 2023/24
3820
Average patrons attending each full show run
46,000
Potential total patrons
each season
11,300
Newsletter subscribers
1300
Students attending theatre
school year-round
29
School performances
(5,000 students)